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Scandal and Celebrity Capital: Asset, Liability or Both?

Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

Published

Standard

Scandal and Celebrity Capital: Asset, Liability or Both? / Ocran, Adjoa; Cocker, Hayley; Higgins, Leighanne.
2022. Paper presented at 11th EIASM Interpretive Consumer Research Workshop, Liverpool, United Kingdom.

Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

Harvard

Ocran, A, Cocker, H & Higgins, L 2022, 'Scandal and Celebrity Capital: Asset, Liability or Both?', Paper presented at 11th EIASM Interpretive Consumer Research Workshop, Liverpool, United Kingdom, 9/06/22 - 10/06/22.

APA

Ocran, A., Cocker, H., & Higgins, L. (2022). Scandal and Celebrity Capital: Asset, Liability or Both?. Paper presented at 11th EIASM Interpretive Consumer Research Workshop, Liverpool, United Kingdom.

Vancouver

Ocran A, Cocker H, Higgins L. Scandal and Celebrity Capital: Asset, Liability or Both?. 2022. Paper presented at 11th EIASM Interpretive Consumer Research Workshop, Liverpool, United Kingdom.

Author

Ocran, Adjoa ; Cocker, Hayley ; Higgins, Leighanne. / Scandal and Celebrity Capital: Asset, Liability or Both?. Paper presented at 11th EIASM Interpretive Consumer Research Workshop, Liverpool, United Kingdom.

Bibtex

@conference{82facb3872b84007822fca9889eab9d9,
title = "Scandal and Celebrity Capital: Asset, Liability or Both?",
author = "Adjoa Ocran and Hayley Cocker and Leighanne Higgins",
year = "2022",
month = jun,
day = "9",
language = "English",
note = "11th EIASM Interpretive Consumer Research Workshop ; Conference date: 09-06-2022 Through 10-06-2022",

}

RIS

TY - CONF

T1 - Scandal and Celebrity Capital: Asset, Liability or Both?

AU - Ocran, Adjoa

AU - Cocker, Hayley

AU - Higgins, Leighanne

PY - 2022/6/9

Y1 - 2022/6/9

M3 - Conference paper

T2 - 11th EIASM Interpretive Consumer Research Workshop

Y2 - 9 June 2022 through 10 June 2022

ER -