Home > Research > Publications & Outputs
  1. Published

    Bodysnatching in the marketplace: Market-focused health activism and compelling narratives of dys-appearance

    Cronin, J. M. & Hopkinson, G. C., 09/2018, In: Marketing Theory. 18, 3, p. 269-286 17 p.

    Research output: Contribution to Journal/MagazineJournal articlepeer-review

  2. Published

    Lunch of the last human: Nutritionally complete food and the fantasies of market-based progress

    Cronin, J. & Fitchett, J., 1/03/2021, In: Marketing Theory. 21, 1, p. 3-24 22 p.

    Research output: Contribution to Journal/MagazineJournal articlepeer-review

  3. Published

    Secrecy in Public Relations, Mediation and News Cultures: The Shadow World of the Media Sphere

    Cronin, A., 19/01/2023, London: Routledge. 138 p.

    Research output: Book/Report/ProceedingsBook

  4. Published

    Promotional industries, capitalism and market society: The changing relationship of ‘value’ to ‘values’

    Cronin, A., 31/12/2024, The Sage Handbook of Promotional Culture and Society. Edwards, L., Bourne, C., Cabañes , J. V. A. & Castro, G. (eds.). London: Sage, p. 32-44 15 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNChapter

  5. Published

    Market mutton dressed as ÜberLamb: Diagnosing the commodification of self-overcoming

    Cronin, J., Fitchett, J. & Coffin, J., 1/09/2024, In: Marketing Theory. 24, 3, p. 525-544 20 p.

    Research output: Contribution to Journal/MagazineJournal articlepeer-review

  6. Published
  7. Published

    Forecasting with computational intelligence - An evaluation of support vector regression and artificial neural networks

    Crone, S., Lessmann, S. & Pietsch, S., 2006, Proceedings of the World Congress in Computational Intelligence, WCCT06 (Vancouver, Canada) - 2006, IEEE: New York. N/A: IEEE Computer Society Press

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNConference contribution/Paperpeer-review

  8. Published

    The impact of preprocessing on data mining: an evaluation of classifier sensitivity in direct marketing

    Crone, S., Lessmann, S. & Stahlbock, R., 2006, In: European Journal of Operational Research. 173, 3, p. 781-800 20 p.

    Research output: Contribution to Journal/MagazineJournal articlepeer-review

  9. Published

    Künstliche neuronale Netze zur betrieblichen Entscheidungsunterstützung

    Crone, S., 2003, In: WISU - Das Wirtschaftsstudium. 32, 4, p. 452-458 7 p.

    Research output: Contribution to Journal/MagazineJournal article

  10. Published

    An extended evaluation framework for neural network publications in sales forecasting

    Crone, S. & Prebmar, D., 2006, Proceedings of the International Conference on Applied Artificial Intelligence, AIA'06 (Innsbruck, Austria) - 2006, ACTA Press: Calgary, pp.179-186. N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNConference contribution/Paperpeer-review

Back to top