Rights statement: This is the author’s version of a work that was accepted for publication in Industrial Marketing Management. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. A definitive version was subsequently published in Industrial Marketing Management, 42, 1, 2013 DOI: 10.1016/j.indmarman.2012.11.003
Accepted author manuscript, 127 KB, PDF document
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Research output: Contribution to Journal/Magazine › Journal article › peer-review
Research output: Contribution to Journal/Magazine › Journal article › peer-review
}
TY - JOUR
T1 - Service and value in the interactive business landscape
AU - Ford, David
AU - Mouzas, Stefanos
N1 - This is the author’s version of a work that was accepted for publication in Industrial Marketing Management. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. A definitive version was subsequently published in Industrial Marketing Management, 42, 1, 2013 DOI: 10.1016/j.indmarman.2012.11.003
PY - 2013/1
Y1 - 2013/1
N2 - This paper develops the concepts of service and value within an interactive business landscape. The paper builds on the IMP Group’s general conceptualisation of the business process as one of substantive interaction between activities, resources and the actors associated with them. The paper grounds the conceptual discussion in a typical case study of the business process. The paper then analyses the case study using the IMP conceptualisation, contrasting this with the conventional Marketing Management Framework and SDL approach. This analysis leads to the development of a framework for service and value creation as an interactive process of multiple, reciprocal and sequential problem-coping with effects on a number of levels. The paper applies the framework for service and value creation to the analysis of a more detailed case study. Finally, the paper draws a number of conclusions about the nature of service and value in the business landscape for researchers and practitioners.
AB - This paper develops the concepts of service and value within an interactive business landscape. The paper builds on the IMP Group’s general conceptualisation of the business process as one of substantive interaction between activities, resources and the actors associated with them. The paper grounds the conceptual discussion in a typical case study of the business process. The paper then analyses the case study using the IMP conceptualisation, contrasting this with the conventional Marketing Management Framework and SDL approach. This analysis leads to the development of a framework for service and value creation as an interactive process of multiple, reciprocal and sequential problem-coping with effects on a number of levels. The paper applies the framework for service and value creation to the analysis of a more detailed case study. Finally, the paper draws a number of conclusions about the nature of service and value in the business landscape for researchers and practitioners.
KW - Interaction
KW - Service
KW - Value
KW - Networks
U2 - 10.1016/j.indmarman.2012.11.003
DO - 10.1016/j.indmarman.2012.11.003
M3 - Journal article
VL - 42
SP - 9
EP - 17
JO - Industrial Marketing Management
JF - Industrial Marketing Management
SN - 0019-8501
IS - 1
ER -