Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review
Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review
}
TY - GEN
T1 - Service quality in collaborative virtual environments (CVEs)
T2 - IADIS Int. Conf. e-Commerce 2010,EC, IADIS Int. Conf. e-Democracy, Equity and Social Justice 2010,ED, Part of the MCCSIS 2010
AU - Gadalla, Eman
PY - 2010
Y1 - 2010
N2 - E-service has been increasingly acknowledged by both academics and practitioners as being one of the major determinants in successful e-commerce helping companies to achieve higher levels of customer satisfaction and retention (Gronroos et al., 2000). Recently, there is interest amongst marketers and advertisers in using collaborative virtual environments (CVEs) as sites for engaging consumers in deeper and more sustaining ways. CVEs are immersive, threedimensional, virtual worlds, with multi-user access (Gerhard et al., 2004). Before committing to development on these platforms, it is essential for online service providers to understand what the customer values in a virtual online service transaction. Using the Critical Incident Technique, this research explores how customers conceptualize service quality in CVEs (v-service quality). A conceptual model of the determinants of v-service quality is introduced consisting of four main dimensions: Interaction, Product Features, Store Features, and 3D Platform Features. Given the exploratory nature of this research, further research is required to develop an appropriate instrument to measure service quality in the 3D context.
AB - E-service has been increasingly acknowledged by both academics and practitioners as being one of the major determinants in successful e-commerce helping companies to achieve higher levels of customer satisfaction and retention (Gronroos et al., 2000). Recently, there is interest amongst marketers and advertisers in using collaborative virtual environments (CVEs) as sites for engaging consumers in deeper and more sustaining ways. CVEs are immersive, threedimensional, virtual worlds, with multi-user access (Gerhard et al., 2004). Before committing to development on these platforms, it is essential for online service providers to understand what the customer values in a virtual online service transaction. Using the Critical Incident Technique, this research explores how customers conceptualize service quality in CVEs (v-service quality). A conceptual model of the determinants of v-service quality is introduced consisting of four main dimensions: Interaction, Product Features, Store Features, and 3D Platform Features. Given the exploratory nature of this research, further research is required to develop an appropriate instrument to measure service quality in the 3D context.
KW - Avatars
KW - Collaborative virtual environments (CVEs)
KW - Critical incident technique (CIT)
KW - Service quality
M3 - Conference contribution/Paper
AN - SCOPUS:79955153702
SN - 9789728939243
T3 - Proc. of the IADIS Int. Conf. e-Commerce 2010, Proc. of the IADIS Int. Conf. e-Democracy, Equity and Social Justice 2010, Part of the MCCSIS 2010
SP - 77
EP - 84
BT - Proc. of the IADIS Int. Conf. e-Commerce 2010, Proc. of the IADIS Int. Conf. e-Democracy, Equity and Social Justice 2010, Part of the MCCSIS 2010
Y2 - 26 July 2010 through 30 July 2010
ER -