Home > Research > Publications & Outputs > Signaling Stewardship and The Value of Family i...

Electronic data

  • JBR_Family_Biz_V4

    Rights statement: This is the author’s version of a work that was accepted for publication in Journal of Business Research. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. A definitive version was subsequently published in Journal of Business Research, 153, 2022 DOI: 10.1016/j.jbusres.2022.08.017

    Accepted author manuscript, 466 KB, PDF document

    Embargo ends: 15/02/24

    Available under license: CC BY-NC-ND: Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License

Links

Text available via DOI:

View graph of relations

Signaling Stewardship and The Value of Family in a Brand Heritage Identity: A Cross-Cultural Study of Wineries

Research output: Contribution to Journal/MagazineJournal articlepeer-review

E-pub ahead of print
Close
<mark>Journal publication date</mark>31/12/2022
<mark>Journal</mark>Journal of Business Research
Volume153
Number of pages11
Pages (from-to)35-45
Publication StatusE-pub ahead of print
Early online date15/08/22
<mark>Original language</mark>English

Abstract

Brand heritage identity (BHI) has been examined in single corporate cases, often of family firms, in a specific country, to reveal a deep theoretical understanding of the concept and how BHIs are created. Our study complements this research by providing a large-scale empirical study of BHI in family firms across countries. Specifically, using signaling theory as a framework, this study investigates how country-level importance of family values, as well as firm age, influence the use of BHI and drive marketing performance for family businesses. BHI is a signal that helps stakeholders resolve market asymmetries and this signal is bolstered in countries where family is deemed more important. Firm age is an important moderator. The findings demonstrate that in countries where family, as a key social unit, is more important, firms signal competitiveness via BHI, which in turn relates positively to marketing performance.

Bibliographic note

This is the author’s version of a work that was accepted for publication in Journal of Business Research. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. A definitive version was subsequently published in Journal of Business Research, 153, 2022 DOI: 10.1016/j.jbusres.2022.08.017