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    Rights statement: This is the author’s version of a work that was accepted for publication in Journal of Business Research. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. A definitive version was subsequently published in Journal of Business Research, 153, 2022 DOI: 10.1016/j.jbusres.2022.08.017

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Signaling Stewardship and The Value of Family in a Brand Heritage Identity: A Cross-Cultural Study of Wineries

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Signaling Stewardship and The Value of Family in a Brand Heritage Identity : A Cross-Cultural Study of Wineries. / Spielmann, Nathalie; Discua Cruz, Allan; Tyler, Beverly et al.

In: Journal of Business Research, Vol. 153, 31.12.2022, p. 35-45.

Research output: Contribution to Journal/MagazineJournal articlepeer-review

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Spielmann N, Discua Cruz A, Tyler B, Cerrato D. Signaling Stewardship and The Value of Family in a Brand Heritage Identity: A Cross-Cultural Study of Wineries. Journal of Business Research. 2022 Dec 31;153:35-45. Epub 2022 Aug 15. doi: 10.1016/j.jbusres.2022.08.017

Author

Spielmann, Nathalie ; Discua Cruz, Allan ; Tyler, Beverly et al. / Signaling Stewardship and The Value of Family in a Brand Heritage Identity : A Cross-Cultural Study of Wineries. In: Journal of Business Research. 2022 ; Vol. 153. pp. 35-45.

Bibtex

@article{bc21318633644c68bd1270fe484a6e9f,
title = "Signaling Stewardship and The Value of Family in a Brand Heritage Identity: A Cross-Cultural Study of Wineries",
abstract = "Brand heritage identity (BHI) has been examined in single corporate cases, often of family firms, in a specific country, to reveal a deep theoretical understanding of the concept and how BHIs are created. Our study complements this research by providing a large-scale empirical study of BHI in family firms across countries. Specifically, using signaling theory as a framework, this study investigates how country-level importance of family values, as well as firm age, influence the use of BHI and drive marketing performance for family businesses. BHI is a signal that helps stakeholders resolve market asymmetries and this signal is bolstered in countries where family is deemed more important. Firm age is an important moderator. The findings demonstrate that in countries where family, as a key social unit, is more important, firms signal competitiveness via BHI, which in turn relates positively to marketing performance.",
keywords = "Brand Heritage Identity, Signaling Theory, Family Businesses, Geographic Origin, Wine",
author = "Nathalie Spielmann and {Discua Cruz}, Allan and Beverly Tyler and Daniele Cerrato",
note = "This is the author{\textquoteright}s version of a work that was accepted for publication in Journal of Business Research. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. A definitive version was subsequently published in Journal of Business Research, 153, 2022 DOI: 10.1016/j.jbusres.2022.08.017",
year = "2022",
month = aug,
day = "15",
doi = "10.1016/j.jbusres.2022.08.017",
language = "English",
volume = "153",
pages = "35--45",
journal = "Journal of Business Research",
issn = "0148-2963",
publisher = "Elsevier Inc.",

}

RIS

TY - JOUR

T1 - Signaling Stewardship and The Value of Family in a Brand Heritage Identity

T2 - A Cross-Cultural Study of Wineries

AU - Spielmann, Nathalie

AU - Discua Cruz, Allan

AU - Tyler, Beverly

AU - Cerrato, Daniele

N1 - This is the author’s version of a work that was accepted for publication in Journal of Business Research. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. A definitive version was subsequently published in Journal of Business Research, 153, 2022 DOI: 10.1016/j.jbusres.2022.08.017

PY - 2022/8/15

Y1 - 2022/8/15

N2 - Brand heritage identity (BHI) has been examined in single corporate cases, often of family firms, in a specific country, to reveal a deep theoretical understanding of the concept and how BHIs are created. Our study complements this research by providing a large-scale empirical study of BHI in family firms across countries. Specifically, using signaling theory as a framework, this study investigates how country-level importance of family values, as well as firm age, influence the use of BHI and drive marketing performance for family businesses. BHI is a signal that helps stakeholders resolve market asymmetries and this signal is bolstered in countries where family is deemed more important. Firm age is an important moderator. The findings demonstrate that in countries where family, as a key social unit, is more important, firms signal competitiveness via BHI, which in turn relates positively to marketing performance.

AB - Brand heritage identity (BHI) has been examined in single corporate cases, often of family firms, in a specific country, to reveal a deep theoretical understanding of the concept and how BHIs are created. Our study complements this research by providing a large-scale empirical study of BHI in family firms across countries. Specifically, using signaling theory as a framework, this study investigates how country-level importance of family values, as well as firm age, influence the use of BHI and drive marketing performance for family businesses. BHI is a signal that helps stakeholders resolve market asymmetries and this signal is bolstered in countries where family is deemed more important. Firm age is an important moderator. The findings demonstrate that in countries where family, as a key social unit, is more important, firms signal competitiveness via BHI, which in turn relates positively to marketing performance.

KW - Brand Heritage Identity

KW - Signaling Theory

KW - Family Businesses

KW - Geographic Origin

KW - Wine

U2 - 10.1016/j.jbusres.2022.08.017

DO - 10.1016/j.jbusres.2022.08.017

M3 - Journal article

VL - 153

SP - 35

EP - 45

JO - Journal of Business Research

JF - Journal of Business Research

SN - 0148-2963

ER -