Social comparison goals and the consumption of advertising: towards a more contingent view of young women's consumption of advertising

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Research output: Contribution to Journal/Magazine › Journal article › peer-review

Published

<mark>Journal publication date</mark>	2003
<mark>Journal</mark>	Journal of Marketing Management
Issue number	7-8
Volume	19
Number of pages	32
Pages (from-to)	749-780
Publication Status	Published
<mark>Original language</mark>	English

Research