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Social comparison goals and the consumption of advertising: towards a more contingent view of young women's consumption of advertising

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Published

Standard

Social comparison goals and the consumption of advertising: towards a more contingent view of young women's consumption of advertising. / Hogg, M K; Fragou, A.
In: Journal of Marketing Management, Vol. 19, No. 7-8, 2003, p. 749-780.

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Harvard

Hogg, MK & Fragou, A 2003, 'Social comparison goals and the consumption of advertising: towards a more contingent view of young women's consumption of advertising', Journal of Marketing Management, vol. 19, no. 7-8, pp. 749-780.

APA

Hogg, M. K., & Fragou, A. (2003). Social comparison goals and the consumption of advertising: towards a more contingent view of young women's consumption of advertising. Journal of Marketing Management, 19(7-8), 749-780.

Vancouver

Hogg MK, Fragou A. Social comparison goals and the consumption of advertising: towards a more contingent view of young women's consumption of advertising. Journal of Marketing Management. 2003;19(7-8):749-780.

Author

Hogg, M K ; Fragou, A. / Social comparison goals and the consumption of advertising: towards a more contingent view of young women's consumption of advertising. In: Journal of Marketing Management. 2003 ; Vol. 19, No. 7-8. pp. 749-780.

Bibtex

@article{2bfd53fed1cc47e79dc1b3f0cd1e0007,
title = "Social comparison goals and the consumption of advertising: towards a more contingent view of young women's consumption of advertising",
author = "Hogg, {M K} and A Fragou",
year = "2003",
language = "English",
volume = "19",
pages = "749--780",
journal = "Journal of Marketing Management",
issn = "0267-257X",
publisher = "Routledge",
number = "7-8",

}

RIS

TY - JOUR

T1 - Social comparison goals and the consumption of advertising: towards a more contingent view of young women's consumption of advertising

AU - Hogg, M K

AU - Fragou, A

PY - 2003

Y1 - 2003

M3 - Journal article

VL - 19

SP - 749

EP - 780

JO - Journal of Marketing Management

JF - Journal of Marketing Management

SN - 0267-257X

IS - 7-8

ER -