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Sojourners’ Brand Origin Recognition Accuracy: The Role of Cosmopolitanism and Place Attachment (An Extended Abstract)

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Sojourners’ Brand Origin Recognition Accuracy: The Role of Cosmopolitanism and Place Attachment (An Extended Abstract). / Chandrasen, Abhirarm; Daryanto, Ahmad; Alexander, Nicholas.
Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, 2017. p. 869-873 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

Harvard

Chandrasen, A, Daryanto, A & Alexander, N 2017, Sojourners’ Brand Origin Recognition Accuracy: The Role of Cosmopolitanism and Place Attachment (An Extended Abstract). in Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Developments in Marketing Science: Proceedings of the Academy of Marketing Science, Springer Nature, pp. 869-873. https://doi.org/10.1007/978-3-319-47331-4_176

APA

Chandrasen, A., Daryanto, A., & Alexander, N. (2017). Sojourners’ Brand Origin Recognition Accuracy: The Role of Cosmopolitanism and Place Attachment (An Extended Abstract). In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 869-873). (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). Springer Nature. https://doi.org/10.1007/978-3-319-47331-4_176

Vancouver

Chandrasen A, Daryanto A, Alexander N. Sojourners’ Brand Origin Recognition Accuracy: The Role of Cosmopolitanism and Place Attachment (An Extended Abstract). In Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature. 2017. p. 869-873. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). doi: 10.1007/978-3-319-47331-4_176

Author

Chandrasen, Abhirarm ; Daryanto, Ahmad ; Alexander, Nicholas. / Sojourners’ Brand Origin Recognition Accuracy : The Role of Cosmopolitanism and Place Attachment (An Extended Abstract). Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, 2017. pp. 869-873 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

Bibtex

@inbook{0f5e445454194ababbb90017fcd4b75d,
title = "Sojourners{\textquoteright} Brand Origin Recognition Accuracy: The Role of Cosmopolitanism and Place Attachment (An Extended Abstract)",
abstract = "Do consumers know the origin of brands they see in a marketplace? In today{\textquoteright}s interconnected society where brands and consumers move freely across national borders, the question takes on particular importance. A brand{\textquoteright}s appeal is inextricably linked to its origin (Papadopoulos et al. 2011). Brands have cultural meaning associated with their origin; these have been found to influence consumers{\textquoteright} brand evaluations and purchasing behaviour (Torelli and Ahluwalia 2012). Brand origin is an important cue that shapes consumer behaviour.",
keywords = "Correct Recognition, Customer Relationship Management, Host Country, International Student, Place Attachment",
author = "Abhirarm Chandrasen and Ahmad Daryanto and Nicholas Alexander",
note = "Publisher Copyright: {\textcopyright} 2017, Academy of Marketing Science.",
year = "2017",
month = apr,
day = "30",
doi = "10.1007/978-3-319-47331-4_176",
language = "English",
series = "Developments in Marketing Science: Proceedings of the Academy of Marketing Science",
publisher = "Springer Nature",
pages = "869--873",
booktitle = "Developments in Marketing Science",
address = "United States",

}

RIS

TY - CHAP

T1 - Sojourners’ Brand Origin Recognition Accuracy

T2 - The Role of Cosmopolitanism and Place Attachment (An Extended Abstract)

AU - Chandrasen, Abhirarm

AU - Daryanto, Ahmad

AU - Alexander, Nicholas

N1 - Publisher Copyright: © 2017, Academy of Marketing Science.

PY - 2017/4/30

Y1 - 2017/4/30

N2 - Do consumers know the origin of brands they see in a marketplace? In today’s interconnected society where brands and consumers move freely across national borders, the question takes on particular importance. A brand’s appeal is inextricably linked to its origin (Papadopoulos et al. 2011). Brands have cultural meaning associated with their origin; these have been found to influence consumers’ brand evaluations and purchasing behaviour (Torelli and Ahluwalia 2012). Brand origin is an important cue that shapes consumer behaviour.

AB - Do consumers know the origin of brands they see in a marketplace? In today’s interconnected society where brands and consumers move freely across national borders, the question takes on particular importance. A brand’s appeal is inextricably linked to its origin (Papadopoulos et al. 2011). Brands have cultural meaning associated with their origin; these have been found to influence consumers’ brand evaluations and purchasing behaviour (Torelli and Ahluwalia 2012). Brand origin is an important cue that shapes consumer behaviour.

KW - Correct Recognition

KW - Customer Relationship Management

KW - Host Country

KW - International Student

KW - Place Attachment

U2 - 10.1007/978-3-319-47331-4_176

DO - 10.1007/978-3-319-47331-4_176

M3 - Chapter

AN - SCOPUS:85125183571

T3 - Developments in Marketing Science: Proceedings of the Academy of Marketing Science

SP - 869

EP - 873

BT - Developments in Marketing Science

PB - Springer Nature

ER -