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Research output: Contribution to Journal/Magazine › Comment/debate › peer-review
Research output: Contribution to Journal/Magazine › Comment/debate › peer-review
}
TY - JOUR
T1 - Special section: Advancing customer experience and big data impact via academic and practitioner collaboration
AU - Burton, Jamie
AU - Nasr, Linda
AU - Gruber, Thorsten
AU - Bruce, Helen
N1 - This article is (c) Emerald Group Publishing and permission has been granted for this version to appear here. Emerald does not grant permission for this article to be further copied/distributed or hosted elsewhere without the express permission from Emerald Group Publishing Limited.
PY - 2017/4/10
Y1 - 2017/4/10
N2 - Purpose This paper outlines the purpose, planning, development and delivery of the “1st Academic-Practitioner Research with Impact workshop: Customer Experience Management (CEM) and Big Data”, held at Alliance Manchester Business School on 18th and 19th January 2016, at which four subsequent papers were initially developed. Design/methodology/approach The paper sets out a summary of the importance and significance of the four papers developed at the workshop, and how the co-creative dialogue between managerial practitioners presenting key problems and issues that they face and carefully selected teams of academics was facilitated. FindingsIn order to develop richer and more impactful understanding of current problems challenging customer focused managers, there is a need for more dialogue and engagement between academics and practitioners. Practical implications The paper serves as a guideline for developing future workshops that aim at strengthening the links between academia and the business world. Originality/value This paper highlights the value of academic-practitioner workshops for focusing academic research on areas of importance for practitioners in order to generate impact. The innovative format of the workshop and the resulting impactful papers should serve as a call and motivation for future academic-practitioner workshop development.
AB - Purpose This paper outlines the purpose, planning, development and delivery of the “1st Academic-Practitioner Research with Impact workshop: Customer Experience Management (CEM) and Big Data”, held at Alliance Manchester Business School on 18th and 19th January 2016, at which four subsequent papers were initially developed. Design/methodology/approach The paper sets out a summary of the importance and significance of the four papers developed at the workshop, and how the co-creative dialogue between managerial practitioners presenting key problems and issues that they face and carefully selected teams of academics was facilitated. FindingsIn order to develop richer and more impactful understanding of current problems challenging customer focused managers, there is a need for more dialogue and engagement between academics and practitioners. Practical implications The paper serves as a guideline for developing future workshops that aim at strengthening the links between academia and the business world. Originality/value This paper highlights the value of academic-practitioner workshops for focusing academic research on areas of importance for practitioners in order to generate impact. The innovative format of the workshop and the resulting impactful papers should serve as a call and motivation for future academic-practitioner workshop development.
U2 - 10.1108/JSM-01-2017-0020
DO - 10.1108/JSM-01-2017-0020
M3 - Comment/debate
VL - 31
SP - 142
EP - 147
JO - Journal of Services Marketing
JF - Journal of Services Marketing
IS - 2
ER -