Sponsoring as a strategic lever for changing the resource base of professional sport

Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

Published

Sponsoring as a strategic lever for changing the resource base of professional sport. / Demir, Robert.
2014. Paper presented at 14th Annual Conference of the European Academy of Management (EURAM), Valencia, Spain.

Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

Demir, R 2014, 'Sponsoring as a strategic lever for changing the resource base of professional sport', Paper presented at 14th Annual Conference of the European Academy of Management (EURAM), Valencia, Spain, 4/06/14 - 7/06/14.

Demir, R. (2014). Sponsoring as a strategic lever for changing the resource base of professional sport. Paper presented at 14th Annual Conference of the European Academy of Management (EURAM), Valencia, Spain.

Demir R. Sponsoring as a strategic lever for changing the resource base of professional sport. 2014. Paper presented at 14th Annual Conference of the European Academy of Management (EURAM), Valencia, Spain.

Demir, Robert. / Sponsoring as a strategic lever for changing the resource base of professional sport. Paper presented at 14th Annual Conference of the European Academy of Management (EURAM), Valencia, Spain.

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title = "Sponsoring as a strategic lever for changing the resource base of professional sport",

author = "Robert Demir",

year = "2014",

language = "English",

note = "14th Annual Conference of the European Academy of Management (EURAM) ; Conference date: 04-06-2014 Through 07-06-2014",

}

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T1 - Sponsoring as a strategic lever for changing the resource base of professional sport

AU - Demir, Robert

PY - 2014

Y1 - 2014

M3 - Conference paper

T2 - 14th Annual Conference of the European Academy of Management (EURAM)

Y2 - 4 June 2014 through 7 June 2014

ER -

Research