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Sponsorship: The unspoken role of sponsors, champions, shapers, and influencers

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Publication date1/01/2017
Host publicationThe Evolution of Project Management Practice: From Programmes and Contracts to Benefits and Change
EditorsDarren Dalcher
PublisherTaylor and Francis
Number of pages15
ISBN (Electronic)9781315113630
ISBN (Print)9781138080133
<mark>Original language</mark>English


Many of the surveys focused on the success criteria of projects, organisational change efforts, or process improvement initiatives that home in on the need for senior executive support. The advice is often couched in terms of securing the support and backing of a senior figure within the organisation in order to guarantee successful delivery. Within the software process improvement community this is typically recognised as the dominant factor that is required in order to guarantee success.