Final published version
Research output: Contribution to Journal/Magazine › Journal article › peer-review
<mark>Journal publication date</mark> | 1/04/2013 |
---|---|
<mark>Journal</mark> | Journal of Marketing Management |
Issue number | 5-6 |
Volume | 29 |
Number of pages | 14 |
Pages (from-to) | 720-733 |
Publication Status | Published |
<mark>Original language</mark> | English |