In this episode of 'LEarning and Teaching in Economics and International Business', Dr Karishma Patel from Aston University is joined by Dr Sofia Izquierdo Sanchez (University of Manchester) and Dr William Tayler (Lancaster University) to discuss their innovative use of Instagram in economics education. Together, they made the account dailylifeecon, where they create content designed to complement their teaching by connecting economic concepts to everyday life. They share insights from their research that finds a positive link between student engagement with the account and various student outcomes. They also share lots of practical advice and inspiration for educators interested in exploring similar initiatives.