This paper explores the interrelationships between time, space, morality, and identity. It proposes the idea of narrative positioning as elaborated by Davies and Harré (1990), in order to connect the interactional and situational levels when studying identity. To flesh out these ideas, I explore the tensions and conflict in making sense of, belonging to, and sustaining a category membership in the context of patient support group for women with a genetic propensity for breast and ovarian cancers. The objective of this work is two-fold: first, it aims to contribute to an understanding of identity work in relation to time and space on the one hand, and morality on the other hand. Second, it seeks to extend the current literature on narratological approaches to studying identity in organisation and management studies, by focusing on how morality is actually indexed by actors in everyday speech as part of the construction of subjectivities.