The delicious paradox: preconscious processing of product placements by children

Marketing

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

Published

Standard

The delicious paradox: preconscious processing of product placements by children. / Auty, S G; Lewis, C.
The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion. New Jersey: Lawrence Erlbaum Associates, 2004. p. 177-133.

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

Harvard

Auty, SG & Lewis, C 2004, The delicious paradox: preconscious processing of product placements by children. in The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion. Lawrence Erlbaum Associates, New Jersey, pp. 177-133.

APA

Auty, S. G., & Lewis, C. (2004). The delicious paradox: preconscious processing of product placements by children. In The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion (pp. 177-133). Lawrence Erlbaum Associates.

Vancouver

Auty SG, Lewis C. The delicious paradox: preconscious processing of product placements by children. In The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion. New Jersey: Lawrence Erlbaum Associates. 2004. p. 177-133

Author

Auty, S G ; Lewis, C. / The delicious paradox: preconscious processing of product placements by children. The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion. New Jersey : Lawrence Erlbaum Associates, 2004. pp. 177-133

Bibtex

@inbook{f7855d3735ad47fbaf66667e310c4d6f,

title = "The delicious paradox: preconscious processing of product placements by children",

author = "Auty, {S G} and C Lewis",

year = "2004",

language = "English",

isbn = "0-8058-4641-7",

pages = "177--133",

booktitle = "The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion",

publisher = "Lawrence Erlbaum Associates",

}

RIS

TY - CHAP

T1 - The delicious paradox: preconscious processing of product placements by children

AU - Auty, S G

AU - Lewis, C

PY - 2004

Y1 - 2004

M3 - Chapter

SN - 0-8058-4641-7

SP - 177

EP - 133

BT - The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion

PB - Lawrence Erlbaum Associates

CY - New Jersey

ER -

Research