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The Effect of Moral Identity on Compensation Evaluation: is monetary compensation always better?

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Abstract

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The Effect of Moral Identity on Compensation Evaluation: is monetary compensation always better? / Daryanto, Ahmad; Martin, Felix; Salciuviene, Laura.
ACR Conference. Association for Consumer Research, 2016. p. 727.

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Abstract

Harvard

Daryanto, A, Martin, F & Salciuviene, L 2016, The Effect of Moral Identity on Compensation Evaluation: is monetary compensation always better? in ACR Conference. Association for Consumer Research, pp. 727. <http://acrwebsite.org/volumes/1021226/volumes/v44/NA-44>

APA

Daryanto, A., Martin, F., & Salciuviene, L. (2016). The Effect of Moral Identity on Compensation Evaluation: is monetary compensation always better? In ACR Conference (pp. 727). Association for Consumer Research. http://acrwebsite.org/volumes/1021226/volumes/v44/NA-44

Vancouver

Daryanto A, Martin F, Salciuviene L. The Effect of Moral Identity on Compensation Evaluation: is monetary compensation always better? In ACR Conference. Association for Consumer Research. 2016. p. 727

Author

Daryanto, Ahmad ; Martin, Felix ; Salciuviene, Laura. / The Effect of Moral Identity on Compensation Evaluation : is monetary compensation always better?. ACR Conference. Association for Consumer Research, 2016. pp. 727

Bibtex

@inbook{fbec19dec8484eff853b55022c5903f6,
title = "The Effect of Moral Identity on Compensation Evaluation: is monetary compensation always better?",
abstract = "We demonstrate how moral identity affects consumers{\textquoteright} evaluation of damages vs. free repair compensation in a product moral crisis situation. Our findings reveal that it impacts the evaluation differently contingent upon the duration of product ownership.",
author = "Ahmad Daryanto and Felix Martin and Laura Salciuviene",
year = "2016",
language = "English",
pages = "727",
booktitle = "ACR Conference",
publisher = "Association for Consumer Research",

}

RIS

TY - CHAP

T1 - The Effect of Moral Identity on Compensation Evaluation

T2 - is monetary compensation always better?

AU - Daryanto, Ahmad

AU - Martin, Felix

AU - Salciuviene, Laura

PY - 2016

Y1 - 2016

N2 - We demonstrate how moral identity affects consumers’ evaluation of damages vs. free repair compensation in a product moral crisis situation. Our findings reveal that it impacts the evaluation differently contingent upon the duration of product ownership.

AB - We demonstrate how moral identity affects consumers’ evaluation of damages vs. free repair compensation in a product moral crisis situation. Our findings reveal that it impacts the evaluation differently contingent upon the duration of product ownership.

M3 - Abstract

SP - 727

BT - ACR Conference

PB - Association for Consumer Research

ER -