The evolution of generic brands in industrial markets: the challenges to owners of brand equity

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Research output: Contribution to Journal/Magazine › Journal article › peer-review

Published

<mark>Journal publication date</mark>	2002
<mark>Journal</mark>	Industrial Marketing Management
Issue number	5
Volume	31
Number of pages	8
Pages (from-to)	385-392
Publication Status	Published
<mark>Original language</mark>	English

Research