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The evolution of generic brands in industrial markets: the challenges to owners of brand equity

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Published

Standard

The evolution of generic brands in industrial markets: the challenges to owners of brand equity. / Low, J; Blois, K J.
In: Industrial Marketing Management, Vol. 31, No. 5, 2002, p. 385-392.

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Harvard

Low, J & Blois, KJ 2002, 'The evolution of generic brands in industrial markets: the challenges to owners of brand equity', Industrial Marketing Management, vol. 31, no. 5, pp. 385-392.

APA

Low, J., & Blois, K. J. (2002). The evolution of generic brands in industrial markets: the challenges to owners of brand equity. Industrial Marketing Management, 31(5), 385-392.

Vancouver

Low J, Blois KJ. The evolution of generic brands in industrial markets: the challenges to owners of brand equity. Industrial Marketing Management. 2002;31(5):385-392.

Author

Low, J ; Blois, K J. / The evolution of generic brands in industrial markets: the challenges to owners of brand equity. In: Industrial Marketing Management. 2002 ; Vol. 31, No. 5. pp. 385-392.

Bibtex

@article{219ea1b0d04242a88654092f755c99f5,
title = "The evolution of generic brands in industrial markets: the challenges to owners of brand equity",
author = "J Low and Blois, {K J}",
year = "2002",
language = "English",
volume = "31",
pages = "385--392",
journal = "Industrial Marketing Management",
issn = "0019-8501",
publisher = "Elsevier Inc.",
number = "5",

}

RIS

TY - JOUR

T1 - The evolution of generic brands in industrial markets: the challenges to owners of brand equity

AU - Low, J

AU - Blois, K J

PY - 2002

Y1 - 2002

M3 - Journal article

VL - 31

SP - 385

EP - 392

JO - Industrial Marketing Management

JF - Industrial Marketing Management

SN - 0019-8501

IS - 5

ER -