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    Rights statement: © ACM, 2018. This is the author's version of the work. It is posted here by permission of ACM for your personal use. Not for redistribution. The definitive version was published in Proceedings of the 20th International Conference on Human-Computer Interaction with Mobile Devices and Services, 2018 https://dl.acm.org/citation.cfm?doid=3229434.3229474

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The Hidden Image of Mobile Apps: Geographic, Demographic, and Cultural Factors in Mobile Usage

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNConference contribution/Paperpeer-review

Published
  • Ella Peltonen
  • Eemil Lagerspetz
  • Jonatan Hamberg
  • Abhinav Mehrotra
  • Mirco Musolesi
  • Petteri Tapio Nurmi
  • Sasu Tarkoma
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Publication date3/09/2018
Host publicationProceedings of the 20th International Conference on Human-Computer Interaction with Mobile Devices and Services
PublisherACM
Pages1-12
Number of pages12
ISBN (print)9781450358989
<mark>Original language</mark>English
Event20th International Conference on Human-Computer Interaction with Mobile Devices and Services - Barcelona, Spain
Duration: 3/09/20186/09/2018

Conference

Conference20th International Conference on Human-Computer Interaction with Mobile Devices and Services
Country/TerritorySpain
CityBarcelona
Period3/09/186/09/18

Conference

Conference20th International Conference on Human-Computer Interaction with Mobile Devices and Services
Country/TerritorySpain
CityBarcelona
Period3/09/186/09/18

Abstract

While mobile apps have become an integral part of everyday life, little is known about the factors that govern their usage. Particularly the role of geographic and cultural factors has been understudied. This article contributes by carrying out a large-scale analysis of geographic, cultural, and demographic factors in mobile usage. We consider app usage gathered from 25,323 Android users from 44 countries and 54,776 apps in 55 categories, and demographics information collected through a user survey. Our analysis reveals significant differences in app category usage across countries and we show that these differences, to large degree, reflect geographic boundaries. We also demonstrate that country gives more information about application usage than any demographic, but that there also are geographic and socio-economic subgroups in the data. Finally, we demonstrate that app usage correlates with cultural values using the Value Survey Model of Hofstede as a reference of cross-cultural differences.

Bibliographic note

© ACM, 2018. This is the author's version of the work. It is posted here by permission of ACM for your personal use. Not for redistribution. The definitive version was published in Proceedings of the 20th International Conference on Human-Computer Interaction with Mobile Devices and Services, 2018 https://dl.acm.org/citation.cfm?doid=3229434.3229474