Final published version
Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review
Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review
}
TY - GEN
T1 - The Hidden Image of Mobile Apps
T2 - 20th International Conference on Human-Computer Interaction with Mobile Devices and Services
AU - Peltonen, Ella
AU - Lagerspetz, Eemil
AU - Hamberg, Jonatan
AU - Mehrotra, Abhinav
AU - Musolesi, Mirco
AU - Nurmi, Petteri Tapio
AU - Tarkoma, Sasu
N1 - © ACM, 2018. This is the author's version of the work. It is posted here by permission of ACM for your personal use. Not for redistribution. The definitive version was published in Proceedings of the 20th International Conference on Human-Computer Interaction with Mobile Devices and Services, 2018 https://dl.acm.org/citation.cfm?doid=3229434.3229474
PY - 2018/9/3
Y1 - 2018/9/3
N2 - While mobile apps have become an integral part of everyday life, little is known about the factors that govern their usage. Particularly the role of geographic and cultural factors has been understudied. This article contributes by carrying out a large-scale analysis of geographic, cultural, and demographic factors in mobile usage. We consider app usage gathered from 25,323 Android users from 44 countries and 54,776 apps in 55 categories, and demographics information collected through a user survey. Our analysis reveals significant differences in app category usage across countries and we show that these differences, to large degree, reflect geographic boundaries. We also demonstrate that country gives more information about application usage than any demographic, but that there also are geographic and socio-economic subgroups in the data. Finally, we demonstrate that app usage correlates with cultural values using the Value Survey Model of Hofstede as a reference of cross-cultural differences.
AB - While mobile apps have become an integral part of everyday life, little is known about the factors that govern their usage. Particularly the role of geographic and cultural factors has been understudied. This article contributes by carrying out a large-scale analysis of geographic, cultural, and demographic factors in mobile usage. We consider app usage gathered from 25,323 Android users from 44 countries and 54,776 apps in 55 categories, and demographics information collected through a user survey. Our analysis reveals significant differences in app category usage across countries and we show that these differences, to large degree, reflect geographic boundaries. We also demonstrate that country gives more information about application usage than any demographic, but that there also are geographic and socio-economic subgroups in the data. Finally, we demonstrate that app usage correlates with cultural values using the Value Survey Model of Hofstede as a reference of cross-cultural differences.
U2 - 10.1145/3229434.3229474
DO - 10.1145/3229434.3229474
M3 - Conference contribution/Paper
SN - 9781450358989
SP - 1
EP - 12
BT - Proceedings of the 20th International Conference on Human-Computer Interaction with Mobile Devices and Services
PB - ACM
Y2 - 3 September 2018 through 6 September 2018
ER -