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The importance of understanding the exchange co...
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The importance of understanding the exchange context when developing a decision support tool to target prospective customers of business insurance
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Contribution to Journal/Magazine
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Journal article
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peer-review
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D G R Soopramanien
H J Liu
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<mark>Journal publication date</mark>
2010
<mark>Journal</mark>
Journal of Retailing and Consumer Services
Publication Status
Published
<mark>Original language</mark>
English