Research output: Contribution to Journal/Magazine › Journal article › peer-review
Research output: Contribution to Journal/Magazine › Journal article › peer-review
}
TY - JOUR
T1 - The importance of understanding the exchange context when developing a decision support tool to target prospective customers of business insurance
AU - Soopramanien, D G R
AU - Liu, H J
PY - 2010
Y1 - 2010
M3 - Journal article
JO - Journal of Retailing and Consumer Services
JF - Journal of Retailing and Consumer Services
SN - 0969-6989
ER -