The importance of understanding the exchange context when developing a decision support tool to target prospective customers of business insurance

Management Science

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Published

Standard

The importance of understanding the exchange context when developing a decision support tool to target prospective customers of business insurance. / Soopramanien, D G R; Liu, H J.
In: Journal of Retailing and Consumer Services, 2010.

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Bibtex

@article{04cafa8028e74db491001c7263e13299,

title = "The importance of understanding the exchange context when developing a decision support tool to target prospective customers of business insurance",

author = "Soopramanien, {D G R} and Liu, {H J}",

year = "2010",

language = "English",

journal = "Journal of Retailing and Consumer Services",

issn = "0969-6989",

publisher = "Elsevier Ltd",

}

RIS

TY - JOUR

T1 - The importance of understanding the exchange context when developing a decision support tool to target prospective customers of business insurance

AU - Soopramanien, D G R

AU - Liu, H J

PY - 2010

Y1 - 2010

M3 - Journal article

JO - Journal of Retailing and Consumer Services

JF - Journal of Retailing and Consumer Services

SN - 0969-6989

ER -

Research