TY - JOUR

T1 - The influence of regulatory focus on the interpretation of verbal versus numerical probabilistic information.

AU - Daryanto, A

PY - 2010

Y1 - 2010

N2 - This research examines the link between regulatory focus and people's interpretation of verbal versus numerical probabilistic. Our study shows that people's goals associated with regulatory focus influence the interpretation of verbal versus numerical uncertainty information. The findings indicate regulatory fit occurs when prevention focus is matched with numerical information, whereas no fit effect occurs when promotion focus is matched with verbal information. Our study reveals that people in fit effect assign more values to an advocated program and show a higher motivation to engage in the program.

AB - This research examines the link between regulatory focus and people's interpretation of verbal versus numerical probabilistic. Our study shows that people's goals associated with regulatory focus influence the interpretation of verbal versus numerical uncertainty information. The findings indicate regulatory fit occurs when prevention focus is matched with numerical information, whereas no fit effect occurs when promotion focus is matched with verbal information. Our study reveals that people in fit effect assign more values to an advocated program and show a higher motivation to engage in the program.

M3 - Journal article

VL - 37

SP - 782

EP - 782

JO - Advances in Consumer Research

JF - Advances in Consumer Research

SN - 0915-5524

ER -