The Influence of Scandal on Celebrity Capital - Research Portal

The Influence of Scandal on Celebrity Capital: Asset, Liability or Both?

Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

Published

Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

Ocran, A , Cocker, H & Higgins, L 2022, 'The Influence of Scandal on Celebrity Capital: Asset, Liability or Both?', Paper presented at Academy of Marketing Conference, Huddersfield, United Kingdom, 5/07/22 - 7/07/22.

@conference{7641802aed1a4f87839503350c2305c3,

title = "The Influence of Scandal on Celebrity Capital: Asset, Liability or Both?",

author = "Adjoa Ocran and Hayley Cocker and Leighanne Higgins",

year = "2022",

month = jul,

day = "7",

language = "English",

note = "Academy of Marketing Conference ; Conference date: 05-07-2022 Through 07-07-2022",

url = "https://www.academyofmarketing.org/conference/conference-2022/",

}

TY - CONF

T1 - The Influence of Scandal on Celebrity Capital

T2 - Academy of Marketing Conference

AU - Ocran, Adjoa

AU - Cocker, Hayley

AU - Higgins, Leighanne

PY - 2022/7/7

Y1 - 2022/7/7

M3 - Conference paper

Y2 - 5 July 2022 through 7 July 2022

ER -