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    Rights statement: This is the peer reviewed version of the following article: Faruque Aly, H, Mason, K, Onyas, W. The institutional work of a social enterprise operating in a subsistence marketplace: Using the business model as a market‐shaping tool. J Consum Aff. 2021; 55: 31– 58. https://doi.org/10.1111/joca.12335 which has been published in final form at https://onlinelibrary.wiley.com/doi/10.1111/joca.12335 This article may be used for non-commercial purposes in accordance With Wiley Terms and Conditions for self-archiving.

    Accepted author manuscript, 3.36 MB, PDF document

    Embargo ends: 12/10/22

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The Institutional Work of a Social Enterprise Operating in a Subsistence Marketplace: Using the Business Model as a Market-Shaping Tool

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The Institutional Work of a Social Enterprise Operating in a Subsistence Marketplace : Using the Business Model as a Market-Shaping Tool. / Faruque Aly, Hussein; Mason, Katy; Onyas, Winfred.

In: Journal of Consumer Affairs, Vol. 55, No. 1, 31.10.2020, p. 31-58.

Research output: Contribution to Journal/MagazineJournal articlepeer-review

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@article{af6c0a9b251c418c849618a9e20a4d7b,
title = "The Institutional Work of a Social Enterprise Operating in a Subsistence Marketplace: Using the Business Model as a Market-Shaping Tool",
abstract = "The void between formal and informal institutionalized practices that coexist in subsistence marketplaces can render them inaccessible to subsistence consumer-merchants. We conducted an in-depth auto-ethnographic study of Novo Dia Developments, a social enterprise in Maputo, Mozambique, seeking to make the housing market accessible. Our study extends the extant understanding of the transformation of subsistence marketplaces in two ways. First, our study characterizes the institutional work done by a social enterprise to open up a subsistence marketplace. Second, our study theorizes the business models in use as a mechanism through which institutional work can be organized and performed, by 1) transforming an idea for market change into new market offerings and practices that begin to fill the void, 2) materializing and making visible other institutional voids that need to be filled, and 3) serving as a juncture at which formal and informal institutionalized practices can connect. ",
keywords = "Institutional Work, Market Practices, Business Models",
author = "{Faruque Aly}, Hussein and Katy Mason and Winfred Onyas",
note = "This is the peer reviewed version of the following article: Faruque Aly, H, Mason, K, Onyas, W. The institutional work of a social enterprise operating in a subsistence marketplace: Using the business model as a market‐shaping tool. J Consum Aff. 2021; 55: 31– 58. https://doi.org/10.1111/joca.12335 which has been published in final form at https://onlinelibrary.wiley.com/doi/10.1111/joca.12335 This article may be used for non-commercial purposes in accordance With Wiley Terms and Conditions for self-archiving.",
year = "2020",
month = oct,
day = "31",
doi = "10.1111/joca.12335",
language = "English",
volume = "55",
pages = "31--58",
journal = "Journal of Consumer Affairs",
issn = "0022-0078",
publisher = "Wiley-Blackwell",
number = "1",

}

RIS

TY - JOUR

T1 - The Institutional Work of a Social Enterprise Operating in a Subsistence Marketplace

T2 - Using the Business Model as a Market-Shaping Tool

AU - Faruque Aly, Hussein

AU - Mason, Katy

AU - Onyas, Winfred

N1 - This is the peer reviewed version of the following article: Faruque Aly, H, Mason, K, Onyas, W. The institutional work of a social enterprise operating in a subsistence marketplace: Using the business model as a market‐shaping tool. J Consum Aff. 2021; 55: 31– 58. https://doi.org/10.1111/joca.12335 which has been published in final form at https://onlinelibrary.wiley.com/doi/10.1111/joca.12335 This article may be used for non-commercial purposes in accordance With Wiley Terms and Conditions for self-archiving.

PY - 2020/10/31

Y1 - 2020/10/31

N2 - The void between formal and informal institutionalized practices that coexist in subsistence marketplaces can render them inaccessible to subsistence consumer-merchants. We conducted an in-depth auto-ethnographic study of Novo Dia Developments, a social enterprise in Maputo, Mozambique, seeking to make the housing market accessible. Our study extends the extant understanding of the transformation of subsistence marketplaces in two ways. First, our study characterizes the institutional work done by a social enterprise to open up a subsistence marketplace. Second, our study theorizes the business models in use as a mechanism through which institutional work can be organized and performed, by 1) transforming an idea for market change into new market offerings and practices that begin to fill the void, 2) materializing and making visible other institutional voids that need to be filled, and 3) serving as a juncture at which formal and informal institutionalized practices can connect.

AB - The void between formal and informal institutionalized practices that coexist in subsistence marketplaces can render them inaccessible to subsistence consumer-merchants. We conducted an in-depth auto-ethnographic study of Novo Dia Developments, a social enterprise in Maputo, Mozambique, seeking to make the housing market accessible. Our study extends the extant understanding of the transformation of subsistence marketplaces in two ways. First, our study characterizes the institutional work done by a social enterprise to open up a subsistence marketplace. Second, our study theorizes the business models in use as a mechanism through which institutional work can be organized and performed, by 1) transforming an idea for market change into new market offerings and practices that begin to fill the void, 2) materializing and making visible other institutional voids that need to be filled, and 3) serving as a juncture at which formal and informal institutionalized practices can connect.

KW - Institutional Work

KW - Market Practices

KW - Business Models

U2 - 10.1111/joca.12335

DO - 10.1111/joca.12335

M3 - Journal article

VL - 55

SP - 31

EP - 58

JO - Journal of Consumer Affairs

JF - Journal of Consumer Affairs

SN - 0022-0078

IS - 1

ER -