Rights statement: This is the peer reviewed version of the following article: Faruque Aly, H, Mason, K, Onyas, W. The institutional work of a social enterprise operating in a subsistence marketplace: Using the business model as a market‐shaping tool. J Consum Aff. 2021; 55: 31– 58. https://doi.org/10.1111/joca.12335 which has been published in final form at https://onlinelibrary.wiley.com/doi/10.1111/joca.12335 This article may be used for non-commercial purposes in accordance With Wiley Terms and Conditions for self-archiving.
Accepted author manuscript, 3.36 MB, PDF document
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Final published version
Research output: Contribution to Journal/Magazine › Journal article › peer-review
Research output: Contribution to Journal/Magazine › Journal article › peer-review
}
TY - JOUR
T1 - The Institutional Work of a Social Enterprise Operating in a Subsistence Marketplace
T2 - Using the Business Model as a Market-Shaping Tool
AU - Faruque Aly, Hussein
AU - Mason, Katy
AU - Onyas, Winfred
N1 - This is the peer reviewed version of the following article: Faruque Aly, H, Mason, K, Onyas, W. The institutional work of a social enterprise operating in a subsistence marketplace: Using the business model as a market‐shaping tool. J Consum Aff. 2021; 55: 31– 58. https://doi.org/10.1111/joca.12335 which has been published in final form at https://onlinelibrary.wiley.com/doi/10.1111/joca.12335 This article may be used for non-commercial purposes in accordance With Wiley Terms and Conditions for self-archiving.
PY - 2020/10/31
Y1 - 2020/10/31
N2 - The void between formal and informal institutionalized practices that coexist in subsistence marketplaces can render them inaccessible to subsistence consumer-merchants. We conducted an in-depth auto-ethnographic study of Novo Dia Developments, a social enterprise in Maputo, Mozambique, seeking to make the housing market accessible. Our study extends the extant understanding of the transformation of subsistence marketplaces in two ways. First, our study characterizes the institutional work done by a social enterprise to open up a subsistence marketplace. Second, our study theorizes the business models in use as a mechanism through which institutional work can be organized and performed, by 1) transforming an idea for market change into new market offerings and practices that begin to fill the void, 2) materializing and making visible other institutional voids that need to be filled, and 3) serving as a juncture at which formal and informal institutionalized practices can connect.
AB - The void between formal and informal institutionalized practices that coexist in subsistence marketplaces can render them inaccessible to subsistence consumer-merchants. We conducted an in-depth auto-ethnographic study of Novo Dia Developments, a social enterprise in Maputo, Mozambique, seeking to make the housing market accessible. Our study extends the extant understanding of the transformation of subsistence marketplaces in two ways. First, our study characterizes the institutional work done by a social enterprise to open up a subsistence marketplace. Second, our study theorizes the business models in use as a mechanism through which institutional work can be organized and performed, by 1) transforming an idea for market change into new market offerings and practices that begin to fill the void, 2) materializing and making visible other institutional voids that need to be filled, and 3) serving as a juncture at which formal and informal institutionalized practices can connect.
KW - Institutional Work
KW - Market Practices
KW - Business Models
U2 - 10.1111/joca.12335
DO - 10.1111/joca.12335
M3 - Journal article
VL - 55
SP - 31
EP - 58
JO - Journal of Consumer Affairs
JF - Journal of Consumer Affairs
SN - 0022-0078
IS - 1
ER -