The interpretation of financial services advertising and positioning by low income consumers

Marketing

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

Published

Standard

The interpretation of financial services advertising and positioning by low income consumers. / Hibbert, S A; McDermott, L; Piacentini, M G et al.
Proceedings of the 3rd Customer Research Academy Workshop Series CRAWS (UMIST, Manchester) - 2002. N/A: unknown, 2002.

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

Harvard

Hibbert, SA, McDermott, L, Piacentini, MG, Scott, G & O'Donohue, S 2002, The interpretation of financial services advertising and positioning by low income consumers. in Proceedings of the 3rd Customer Research Academy Workshop Series CRAWS (UMIST, Manchester) - 2002. unknown, N/A.

APA

Hibbert, S. A., McDermott, L., Piacentini, M. G., Scott, G., & O'Donohue, S. (2002). The interpretation of financial services advertising and positioning by low income consumers. In Proceedings of the 3rd Customer Research Academy Workshop Series CRAWS (UMIST, Manchester) - 2002 unknown.

Vancouver

Hibbert SA, McDermott L, Piacentini MG, Scott G, O'Donohue S. The interpretation of financial services advertising and positioning by low income consumers. In Proceedings of the 3rd Customer Research Academy Workshop Series CRAWS (UMIST, Manchester) - 2002. N/A: unknown. 2002

Author

Hibbert, S A ; McDermott, L ; Piacentini, M G et al. / The interpretation of financial services advertising and positioning by low income consumers. Proceedings of the 3rd Customer Research Academy Workshop Series CRAWS (UMIST, Manchester) - 2002. N/A : unknown, 2002.

Bibtex

@inproceedings{673d607dc0cd4227aaaa0e5ed69e60f0,

title = "The interpretation of financial services advertising and positioning by low income consumers",

author = "Hibbert, {S A} and L McDermott and Piacentini, {M G} and G Scott and S O'Donohue",

year = "2002",

language = "English",

booktitle = "Proceedings of the 3rd Customer Research Academy Workshop Series CRAWS (UMIST, Manchester) - 2002",

publisher = "unknown",

}

RIS

TY - GEN

T1 - The interpretation of financial services advertising and positioning by low income consumers

AU - Hibbert, S A

AU - McDermott, L

AU - Piacentini, M G

AU - Scott, G

AU - O'Donohue, S

PY - 2002

Y1 - 2002

M3 - Conference contribution/Paper

BT - Proceedings of the 3rd Customer Research Academy Workshop Series CRAWS (UMIST, Manchester) - 2002

PB - unknown

CY - N/A

ER -

Research