How we elicit our data is at the heart of empirical research. Debates around theories and constructs very often center around concerns about exactly how data were collected-Did the measure allow access to conscious reflection? Did the stimulus result in learners behaving realistically? Did any unintended factors impact our results and compromise our ability to explain them? Did we take into account the perspectives of targeted stakeholders? Improvements to how we collect our data can often lead to more persuasive tests of theory or constructs and/or more convincing applications in the real world.