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The marketing of financial services to independent distributors

Research output: Contribution to Journal/Magazine › Journal article › peer-review

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The marketing of financial services to independent distributors. / Laing, A.
In: Journal of Financial Services Marketing, Vol. 9, No. 4, 1995, p. 6-18.

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Harvard

Laing, A 1995, 'The marketing of financial services to independent distributors', Journal of Financial Services Marketing, vol. 9, no. 4, pp. 6-18. https://doi.org/10.1108/08876049510094469

APA

Laing, A. (1995). The marketing of financial services to independent distributors. Journal of Financial Services Marketing, 9(4), 6-18. https://doi.org/10.1108/08876049510094469

Vancouver

Laing A. The marketing of financial services to independent distributors. Journal of Financial Services Marketing. 1995;9(4):6-18. doi: 10.1108/08876049510094469

Author

Laing, A. / The marketing of financial services to independent distributors. In: Journal of Financial Services Marketing. 1995 ; Vol. 9, No. 4. pp. 6-18.

Bibtex

@article{2a82ae6328ea492fbdf4b9882a4a49f1,
title = "The marketing of financial services to independent distributors",
abstract = "Explores the purchasing behaviour of independent financial advisors (IFAs) within the context of the UK financial sector. Reports on empirical work in which attitudes of such independent distributors toward identified supplier selection criteria were assessed. Set within the context of relationship marketing theory, seeks to employ findings to develop a generic conceptual basis for approaching the marketing of services to independent intermediaries.",
keywords = "Distribution channels, Financial services, Marketing, Relationship marketing, Service industries, United Kingdom",
author = "A. Laing",
year = "1995",
doi = "10.1108/08876049510094469",
language = "English",
volume = "9",
pages = "6--18",
journal = "Journal of Financial Services Marketing",
issn = "1363-0539",
publisher = "Palgrave Macmillan Ltd.",
number = "4",

}

RIS

TY - JOUR

T1 - The marketing of financial services to independent distributors

AU - Laing, A.

PY - 1995

Y1 - 1995

N2 - Explores the purchasing behaviour of independent financial advisors (IFAs) within the context of the UK financial sector. Reports on empirical work in which attitudes of such independent distributors toward identified supplier selection criteria were assessed. Set within the context of relationship marketing theory, seeks to employ findings to develop a generic conceptual basis for approaching the marketing of services to independent intermediaries.

AB - Explores the purchasing behaviour of independent financial advisors (IFAs) within the context of the UK financial sector. Reports on empirical work in which attitudes of such independent distributors toward identified supplier selection criteria were assessed. Set within the context of relationship marketing theory, seeks to employ findings to develop a generic conceptual basis for approaching the marketing of services to independent intermediaries.

KW - Distribution channels

KW - Financial services

KW - Marketing

KW - Relationship marketing

KW - Service industries

KW - United Kingdom

U2 - 10.1108/08876049510094469

DO - 10.1108/08876049510094469

M3 - Journal article

VL - 9

SP - 6

EP - 18

JO - Journal of Financial Services Marketing

JF - Journal of Financial Services Marketing

SN - 1363-0539

IS - 4

ER -