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The need for rejuvenated marketing communications regarding quality assurance labelling: a structural equation modelling approach

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

Published

Standard

The need for rejuvenated marketing communications regarding quality assurance labelling: a structural equation modelling approach. / McEachern, M; Whitelock, J M; Warnaby, G.
European Marketing Academy (EMAC) (Milan, Italy) - 2005. N/A: unknown, 2005.

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

Harvard

McEachern, M, Whitelock, JM & Warnaby, G 2005, The need for rejuvenated marketing communications regarding quality assurance labelling: a structural equation modelling approach. in European Marketing Academy (EMAC) (Milan, Italy) - 2005. unknown, N/A.

APA

McEachern, M., Whitelock, J. M., & Warnaby, G. (2005). The need for rejuvenated marketing communications regarding quality assurance labelling: a structural equation modelling approach. In European Marketing Academy (EMAC) (Milan, Italy) - 2005 unknown.

Vancouver

McEachern M, Whitelock JM, Warnaby G. The need for rejuvenated marketing communications regarding quality assurance labelling: a structural equation modelling approach. In European Marketing Academy (EMAC) (Milan, Italy) - 2005. N/A: unknown. 2005

Author

McEachern, M ; Whitelock, J M ; Warnaby, G. / The need for rejuvenated marketing communications regarding quality assurance labelling: a structural equation modelling approach. European Marketing Academy (EMAC) (Milan, Italy) - 2005. N/A : unknown, 2005.

Bibtex

@inproceedings{e98e29530ef344eab77735f7b45556a3,
title = "The need for rejuvenated marketing communications regarding quality assurance labelling: a structural equation modelling approach",
author = "M McEachern and Whitelock, {J M} and G Warnaby",
year = "2005",
language = "English",
booktitle = "European Marketing Academy (EMAC) (Milan, Italy) - 2005",
publisher = "unknown",

}

RIS

TY - GEN

T1 - The need for rejuvenated marketing communications regarding quality assurance labelling: a structural equation modelling approach

AU - McEachern, M

AU - Whitelock, J M

AU - Warnaby, G

PY - 2005

Y1 - 2005

M3 - Conference contribution/Paper

BT - European Marketing Academy (EMAC) (Milan, Italy) - 2005

PB - unknown

CY - N/A

ER -