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    Rights statement: https://www.cambridge.org/core/journals/business-history-review/article/origins-of-american-international-retailing-tiffany-of-new-york-in-london-and-paris-18371914/97B935B9810CBD153D93A6CE08D69AAB The final, definitive version of this article has been published in the Journal, Business History Review, 91 (2), pp 301-328 2017, © 2017 Cambridge University Press.

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The origins of American international retailing: Tiffany of New York in London and Paris, 1837-1914

Research output: Contribution to journalJournal articlepeer-review

Published
<mark>Journal publication date</mark>08/2017
<mark>Journal</mark>Business History Review
Issue number2
Volume91
Number of pages28
Pages (from-to)301-328
Publication StatusPublished
Early online date29/06/17
<mark>Original language</mark>English

Abstract

This article considers the international retailing activities of Tiffany of New York between 1837 and 1914. Using data from the company archive alongside other sources, the article considers the firm’s international retail operation from entry stage merchant buying activity through to the establishment of modern retailing facilities. The findings indicate five factors were determinants of sustainable international retailing: a centralized organizational structure, a stable ownership structure, existing international engagement, a strong brand identity, and a relevant international retail format. Placing Tiffany’s activities in its wider commercial and consumer context, the findings illustrate the organizational changes and asset combination required to support the development of early international retail operations. The article contributes to theoretical understanding of the dynamics of retail internationalization.

Bibliographic note

https://www.cambridge.org/core/journals/business-history-review/article/origins-of-american-international-retailing-tiffany-of-new-york-in-london-and-paris-18371914/97B935B9810CBD153D93A6CE08D69AAB The final, definitive version of this article has been published in the Journal, Business History Review, 91 (2), pp 301-328 2017, © 2017 Cambridge University Press.