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  • 2006 Devinney et al. The Other CSR

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The Other CSR

Research output: Contribution to journalJournal articlepeer-review

Published
<mark>Journal publication date</mark>2006
<mark>Journal</mark>Stanford Social Innovation Review
Pages (from-to)30-37
Publication StatusPublished
<mark>Original language</mark>English

Abstract

Consumers often say they want to be socially responsible when it comes to buying food, clothing, office supplies, and the like. But consumers’ noble sentiments are not often reflected in their actions at the checkout. In fact, a number of corporations have seen their efforts to sell socially responsible products fall flat because consumers failed to buy them in any significant numbers. There are, however, a variety of strategies that corporations can take to increase their odds of success.