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  • 2006 Devinney et al. The Other CSR

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The Other CSR

Research output: Contribution to Journal/MagazineJournal articlepeer-review

Published

Standard

The Other CSR. / Birtchnell, Thomas.
In: Stanford Social Innovation Review, 2006, p. 30-37.

Research output: Contribution to Journal/MagazineJournal articlepeer-review

Harvard

Birtchnell, T 2006, 'The Other CSR', Stanford Social Innovation Review, pp. 30-37.

APA

Birtchnell, T. (2006). The Other CSR. Stanford Social Innovation Review, 30-37.

Vancouver

Birtchnell T. The Other CSR. Stanford Social Innovation Review. 2006;30-37.

Author

Birtchnell, Thomas. / The Other CSR. In: Stanford Social Innovation Review. 2006 ; pp. 30-37.

Bibtex

@article{77c9406f44f94610a062f92ed3f37234,
title = "The Other CSR",
abstract = "Consumers often say they want to be socially responsible when it comes to buying food, clothing, office supplies, and the like. But consumers{\textquoteright} noble sentiments are not often reflected in their actions at the checkout. In fact, a number of corporations have seen their efforts to sell socially responsible products fall flat because consumers failed to buy them in any significant numbers. There are, however, a variety of strategies that corporations can take to increase their odds of success.",
author = "Thomas Birtchnell",
year = "2006",
language = "English",
pages = "30--37",
journal = "Stanford Social Innovation Review",
issn = "1542-7099",

}

RIS

TY - JOUR

T1 - The Other CSR

AU - Birtchnell, Thomas

PY - 2006

Y1 - 2006

N2 - Consumers often say they want to be socially responsible when it comes to buying food, clothing, office supplies, and the like. But consumers’ noble sentiments are not often reflected in their actions at the checkout. In fact, a number of corporations have seen their efforts to sell socially responsible products fall flat because consumers failed to buy them in any significant numbers. There are, however, a variety of strategies that corporations can take to increase their odds of success.

AB - Consumers often say they want to be socially responsible when it comes to buying food, clothing, office supplies, and the like. But consumers’ noble sentiments are not often reflected in their actions at the checkout. In fact, a number of corporations have seen their efforts to sell socially responsible products fall flat because consumers failed to buy them in any significant numbers. There are, however, a variety of strategies that corporations can take to increase their odds of success.

M3 - Journal article

SP - 30

EP - 37

JO - Stanford Social Innovation Review

JF - Stanford Social Innovation Review

SN - 1542-7099

ER -