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Research output: Contribution to Journal/Magazine › Journal article › peer-review
Research output: Contribution to Journal/Magazine › Journal article › peer-review
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TY - JOUR
T1 - The Other CSR
AU - Birtchnell, Thomas
PY - 2006
Y1 - 2006
N2 - Consumers often say they want to be socially responsible when it comes to buying food, clothing, office supplies, and the like. But consumers’ noble sentiments are not often reflected in their actions at the checkout. In fact, a number of corporations have seen their efforts to sell socially responsible products fall flat because consumers failed to buy them in any significant numbers. There are, however, a variety of strategies that corporations can take to increase their odds of success.
AB - Consumers often say they want to be socially responsible when it comes to buying food, clothing, office supplies, and the like. But consumers’ noble sentiments are not often reflected in their actions at the checkout. In fact, a number of corporations have seen their efforts to sell socially responsible products fall flat because consumers failed to buy them in any significant numbers. There are, however, a variety of strategies that corporations can take to increase their odds of success.
M3 - Journal article
SP - 30
EP - 37
JO - Stanford Social Innovation Review
JF - Stanford Social Innovation Review
SN - 1542-7099
ER -