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  • Gamma 2016 Diversity Appreciation 0408

    Accepted author manuscript, 376 KB, PDF document

    Available under license: CC BY-NC: Creative Commons Attribution-NonCommercial 4.0 International License

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The role of global social bonding and consumer ethnocentrism on consumer appreciation for product diversity

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

Published

Standard

The role of global social bonding and consumer ethnocentrism on consumer appreciation for product diversity. / Song, Zening; Daryanto, Ahmad; Martin, Felix.
2016 Global Marketing Conference at Hong Kong. Global Alliance of Marketing & Management Associations, 2016. p. 15-21 (2016 Global Marketing Conference at Hong Kong).

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

Harvard

Song, Z, Daryanto, A & Martin, F 2016, The role of global social bonding and consumer ethnocentrism on consumer appreciation for product diversity. in 2016 Global Marketing Conference at Hong Kong. 2016 Global Marketing Conference at Hong Kong, Global Alliance of Marketing & Management Associations, pp. 15-21. https://doi.org/10.15444/GMC2016.01.02.01

APA

Song, Z., Daryanto, A., & Martin, F. (2016). The role of global social bonding and consumer ethnocentrism on consumer appreciation for product diversity. In 2016 Global Marketing Conference at Hong Kong (pp. 15-21). (2016 Global Marketing Conference at Hong Kong). Global Alliance of Marketing & Management Associations. https://doi.org/10.15444/GMC2016.01.02.01

Vancouver

Song Z, Daryanto A, Martin F. The role of global social bonding and consumer ethnocentrism on consumer appreciation for product diversity. In 2016 Global Marketing Conference at Hong Kong. Global Alliance of Marketing & Management Associations. 2016. p. 15-21. (2016 Global Marketing Conference at Hong Kong). doi: 10.15444/GMC2016.01.02.01

Author

Song, Zening ; Daryanto, Ahmad ; Martin, Felix. / The role of global social bonding and consumer ethnocentrism on consumer appreciation for product diversity. 2016 Global Marketing Conference at Hong Kong. Global Alliance of Marketing & Management Associations, 2016. pp. 15-21 (2016 Global Marketing Conference at Hong Kong).

Bibtex

@inproceedings{f3c3e56f470a4f61a43ce162ae00173a,
title = "The role of global social bonding and consumer ethnocentrism on consumer appreciation for product diversity",
abstract = "This research examines how consumer ethnocentrism and global social bonding affect consumer appreciation for foreign products in the home country. Our research findings show that consumer ethnocentrism lowers diversity appreciation; global social bonding enhances diversity appreciation; and global social bonding moderates the relationship between consumer ethnocentrism and diversity appreciation",
author = "Zening Song and Ahmad Daryanto and Felix Martin",
year = "2016",
month = jul,
day = "21",
doi = "10.15444/GMC2016.01.02.01",
language = "English",
series = "2016 Global Marketing Conference at Hong Kong",
publisher = "Global Alliance of Marketing & Management Associations",
pages = "15--21",
booktitle = "2016 Global Marketing Conference at Hong Kong",

}

RIS

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T1 - The role of global social bonding and consumer ethnocentrism on consumer appreciation for product diversity

AU - Song, Zening

AU - Daryanto, Ahmad

AU - Martin, Felix

PY - 2016/7/21

Y1 - 2016/7/21

N2 - This research examines how consumer ethnocentrism and global social bonding affect consumer appreciation for foreign products in the home country. Our research findings show that consumer ethnocentrism lowers diversity appreciation; global social bonding enhances diversity appreciation; and global social bonding moderates the relationship between consumer ethnocentrism and diversity appreciation

AB - This research examines how consumer ethnocentrism and global social bonding affect consumer appreciation for foreign products in the home country. Our research findings show that consumer ethnocentrism lowers diversity appreciation; global social bonding enhances diversity appreciation; and global social bonding moderates the relationship between consumer ethnocentrism and diversity appreciation

U2 - 10.15444/GMC2016.01.02.01

DO - 10.15444/GMC2016.01.02.01

M3 - Conference contribution/Paper

T3 - 2016 Global Marketing Conference at Hong Kong

SP - 15

EP - 21

BT - 2016 Global Marketing Conference at Hong Kong

PB - Global Alliance of Marketing & Management Associations

ER -