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The Role of Marketing Resources in Radical Innovation Activity: Antecedents and Payoffs: Marketing Resources and Radical Innovation Activity

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Published

<mark>Journal publication date</mark>	1/07/2016
<mark>Journal</mark>	J Prod Innov Manag
Issue number	4
Volume	33
Pages (from-to)	398-417
Publication Status	Published
<mark>Original language</mark>	English