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The Role of Marketing Resources in Radical Innovation Activity: Antecedents and Payoffs: Marketing Resources and Radical Innovation Activity

Research output: Contribution to Journal/Magazine › Journal article › peer-review

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The Role of Marketing Resources in Radical Innovation Activity: Antecedents and Payoffs: Marketing Resources and Radical Innovation Activity. / Kyriakopoulos, Kyriakos; Hughes, Mathew; Hughes, Paul.
In: J Prod Innov Manag, Vol. 33, No. 4, 01.07.2016, p. 398-417.

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Harvard

Kyriakopoulos, K, Hughes, M & Hughes, P 2016, 'The Role of Marketing Resources in Radical Innovation Activity: Antecedents and Payoffs: Marketing Resources and Radical Innovation Activity', J Prod Innov Manag, vol. 33, no. 4, pp. 398-417. https://doi.org/10.1111/jpim.12285

APA

Kyriakopoulos, K., Hughes, M., & Hughes, P. (2016). The Role of Marketing Resources in Radical Innovation Activity: Antecedents and Payoffs: Marketing Resources and Radical Innovation Activity. J Prod Innov Manag, 33(4), 398-417. https://doi.org/10.1111/jpim.12285

Vancouver

Kyriakopoulos K, Hughes M, Hughes P. The Role of Marketing Resources in Radical Innovation Activity: Antecedents and Payoffs: Marketing Resources and Radical Innovation Activity. J Prod Innov Manag. 2016 Jul 1;33(4):398-417. doi: 10.1111/jpim.12285

Author

Kyriakopoulos, Kyriakos ; Hughes, Mathew ; Hughes, Paul. / The Role of Marketing Resources in Radical Innovation Activity: Antecedents and Payoffs : Marketing Resources and Radical Innovation Activity. In: J Prod Innov Manag. 2016 ; Vol. 33, No. 4. pp. 398-417.

Bibtex

@article{dd675aae2e22498a91ff9413cdb058a7,
title = "The Role of Marketing Resources in Radical Innovation Activity: Antecedents and Payoffs: Marketing Resources and Radical Innovation Activity",
author = "Kyriakos Kyriakopoulos and Mathew Hughes and Paul Hughes",
year = "2016",
month = jul,
day = "1",
doi = "10.1111/jpim.12285",
language = "English",
volume = "33",
pages = "398--417",
journal = "J Prod Innov Manag",
number = "4",

}

RIS

TY - JOUR

T1 - The Role of Marketing Resources in Radical Innovation Activity: Antecedents and Payoffs

T2 - Marketing Resources and Radical Innovation Activity

AU - Kyriakopoulos, Kyriakos

AU - Hughes, Mathew

AU - Hughes, Paul

PY - 2016/7/1

Y1 - 2016/7/1

U2 - 10.1111/jpim.12285

DO - 10.1111/jpim.12285

M3 - Journal article

VL - 33

SP - 398

EP - 417

JO - J Prod Innov Manag

JF - J Prod Innov Manag

IS - 4

ER -