Research output: Contribution to conference - Without ISBN/ISSN › Poster › peer-review
Research output: Contribution to conference - Without ISBN/ISSN › Poster › peer-review
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TY - CONF
T1 - The Transformative Impact of Online Communities on the Wellbeing of Women in a Developing Country
AU - Abouseif, Mariam
AU - Malone, Sheila
AU - Cocker, Hayley
PY - 2022/6/30
Y1 - 2022/6/30
N2 - This study explores how online consumption communities impact women’s wellbeing in a developing and conservative country like Egypt. It draws on the literature on consumption communities, gender within consumer research and wellbeing; under the umbrella of transformative consumer research. The research employs a netnographic approach as well as in-depth interviews.
AB - This study explores how online consumption communities impact women’s wellbeing in a developing and conservative country like Egypt. It draws on the literature on consumption communities, gender within consumer research and wellbeing; under the umbrella of transformative consumer research. The research employs a netnographic approach as well as in-depth interviews.
M3 - Poster
T2 - Consumer Culture Theory Conference
Y2 - 7 July 2022 through 9 July 2022
ER -