The truth is out there! How external validity can lead to better marketing decisions

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Research output: Contribution to Journal/Magazine › Journal article › peer-review

Published

<mark>Journal publication date</mark>	2009
<mark>Journal</mark>	International Journal of Market Research
Issue number	2
Volume	51
Number of pages	18
Pages (from-to)	163-180
Publication Status	Published
<mark>Original language</mark>	English

Research