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The truth is out there! How external validity can lead to better marketing decisions

Research output: Contribution to Journal/MagazineJournal articlepeer-review

Published
<mark>Journal publication date</mark>2009
<mark>Journal</mark>International Journal of Market Research
Issue number2
Volume51
Number of pages18
Pages (from-to)163-180
Publication StatusPublished
<mark>Original language</mark>English