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The truth is out there! How external validity can lead to better marketing decisions

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Published

Standard

The truth is out there! How external validity can lead to better marketing decisions. / Rogers, G; Soopramanien, D G R.
In: International Journal of Market Research, Vol. 51, No. 2, 2009, p. 163-180.

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Harvard

Rogers, G & Soopramanien, DGR 2009, 'The truth is out there! How external validity can lead to better marketing decisions', International Journal of Market Research, vol. 51, no. 2, pp. 163-180.

APA

Rogers, G., & Soopramanien, D. G. R. (2009). The truth is out there! How external validity can lead to better marketing decisions. International Journal of Market Research, 51(2), 163-180.

Vancouver

Rogers G, Soopramanien DGR. The truth is out there! How external validity can lead to better marketing decisions. International Journal of Market Research. 2009;51(2):163-180.

Author

Rogers, G ; Soopramanien, D G R. / The truth is out there! How external validity can lead to better marketing decisions. In: International Journal of Market Research. 2009 ; Vol. 51, No. 2. pp. 163-180.

Bibtex

@article{7b442a88416443eda9a0fbc6ab4839e6,
title = "The truth is out there! How external validity can lead to better marketing decisions",
author = "G Rogers and Soopramanien, {D G R}",
year = "2009",
language = "English",
volume = "51",
pages = "163--180",
journal = "International Journal of Market Research",
publisher = "Market Research Society",
number = "2",

}

RIS

TY - JOUR

T1 - The truth is out there! How external validity can lead to better marketing decisions

AU - Rogers, G

AU - Soopramanien, D G R

PY - 2009

Y1 - 2009

M3 - Journal article

VL - 51

SP - 163

EP - 180

JO - International Journal of Market Research

JF - International Journal of Market Research

IS - 2

ER -