The virtual maven: a study of market maven behavior in physical, web and virtual world channels

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

Published

Publication date	2008
Host publication	American Marketing Association Summer Educators Conference (San Diego) - 2008
Place of Publication	N/A
Publisher	unknown
<mark>Original language</mark>	English

Research