The virtual maven: a study of market maven behavior in physical, web and virtual world channels

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

Published

The virtual maven: a study of market maven behavior in physical, web and virtual world channels. / Barnes, S J; Pressey, A D.
American Marketing Association Summer Educators Conference (San Diego) - 2008. N/A: unknown, 2008.

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

Barnes, SJ & Pressey, AD 2008, The virtual maven: a study of market maven behavior in physical, web and virtual world channels. in American Marketing Association Summer Educators Conference (San Diego) - 2008. unknown, N/A.

Barnes, S. J., & Pressey, A. D. (2008). The virtual maven: a study of market maven behavior in physical, web and virtual world channels. In American Marketing Association Summer Educators Conference (San Diego) - 2008 unknown.

Barnes SJ, Pressey AD. The virtual maven: a study of market maven behavior in physical, web and virtual world channels. In American Marketing Association Summer Educators Conference (San Diego) - 2008. N/A: unknown. 2008

Barnes, S J ; Pressey, A D. / The virtual maven: a study of market maven behavior in physical, web and virtual world channels. American Marketing Association Summer Educators Conference (San Diego) - 2008. N/A : unknown, 2008.

@inproceedings{9a85a4261849434ca29cc70b001495e9,

title = "The virtual maven: a study of market maven behavior in physical, web and virtual world channels",

author = "Barnes, {S J} and Pressey, {A D}",

year = "2008",

language = "English",

booktitle = "American Marketing Association Summer Educators Conference (San Diego) - 2008",

publisher = "unknown",

}

TY - GEN

T1 - The virtual maven: a study of market maven behavior in physical, web and virtual world channels

AU - Barnes, S J

AU - Pressey, A D

PY - 2008

Y1 - 2008

M3 - Conference contribution/Paper

BT - American Marketing Association Summer Educators Conference (San Diego) - 2008

PB - unknown

CY - N/A

ER -

Research