Rights statement: This is a pre-copy-editing, author-produced PDF of an article accepted for publication in Journal of Consumer Research following peer review. The definitive publisher-authenticated version Leighanne Higgins, Kathy Hamilton, Therapeutic Servicescapes and Market-Mediated Performances of Emotional Suffering, Journal of Consumer Research 2018 45,6 is available online at: https://academic.oup.com/jcr/article/45/6/1230/4995181
Accepted author manuscript, 1.1 MB, PDF document
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Research output: Contribution to Journal/Magazine › Journal article › peer-review
Research output: Contribution to Journal/Magazine › Journal article › peer-review
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TY - JOUR
T1 - Therapeutic Servicescapes and Market-Mediated Performances of Emotional Suffering
AU - Higgins, Leighanne
AU - Hamilton, Kathy
N1 - This is a pre-copy-editing, author-produced PDF of an article accepted for publication in Journal of Consumer Research following peer review. The definitive publisher-authenticated version Leighanne Higgins, Kathy Hamilton, Therapeutic Servicescapes and Market-Mediated Performances of Emotional Suffering, Journal of Consumer Research 2018 45,6 is available online at: https://academic.oup.com/jcr/article/45/6/1230/4995181
PY - 2019/4/1
Y1 - 2019/4/1
N2 - We introduce the concept of therapeutic servicescapes, defined as consumption settings where emplaced, market-mediated performances compensate for socio-cultural dilemmas. Our focus is on the localization of emotions which are emplaced in specific socio-spatial features and collectively reproduced through ritualized consumer performances. This ethnographic study of religious pilgrimage consumption reveals that the therapeutic servicescape comprises three features: evocative spaces, ideological homogeneity and restorative emotion scripts. These servicescape features catalyze the consumer rituals of therapeutic relations, therapeutic release and therapeutic renewal. Our theorization of therapeutic servicescapes offers three contributions. First, we reveal how emotions are socially and geographically orchestrated and transformed in marketplace settings. Second, we demonstrate how therapeutic ritual performances reproduce emplaced, market-mediated emotion and compensate for embodied emotional restrictions. Third, we demonstrate how the negotiation of emotional ordering guides the therapeutic dialogue between religion and the marketplace.Keywords: servicescapes, consumer emotion, therapeutic consumption, pilgrimage
AB - We introduce the concept of therapeutic servicescapes, defined as consumption settings where emplaced, market-mediated performances compensate for socio-cultural dilemmas. Our focus is on the localization of emotions which are emplaced in specific socio-spatial features and collectively reproduced through ritualized consumer performances. This ethnographic study of religious pilgrimage consumption reveals that the therapeutic servicescape comprises three features: evocative spaces, ideological homogeneity and restorative emotion scripts. These servicescape features catalyze the consumer rituals of therapeutic relations, therapeutic release and therapeutic renewal. Our theorization of therapeutic servicescapes offers three contributions. First, we reveal how emotions are socially and geographically orchestrated and transformed in marketplace settings. Second, we demonstrate how therapeutic ritual performances reproduce emplaced, market-mediated emotion and compensate for embodied emotional restrictions. Third, we demonstrate how the negotiation of emotional ordering guides the therapeutic dialogue between religion and the marketplace.Keywords: servicescapes, consumer emotion, therapeutic consumption, pilgrimage
KW - servicescapes
KW - consumer emotion
KW - therapeutic consumption
KW - pilgrimage
U2 - 10.1093/jcr/ucy046
DO - 10.1093/jcr/ucy046
M3 - Journal article
VL - 45
SP - 1230
EP - 1253
JO - Journal of Consumer Research
JF - Journal of Consumer Research
SN - 0093-5301
IS - 6
ER -