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Toward a spatial theory of taste formation

Research output: Contribution to Journal/MagazineJournal articlepeer-review

<mark>Journal publication date</mark>2015
<mark>Journal</mark>Advances in Consumer Research
Number of pages5
Pages (from-to)404-408
Publication StatusPublished
<mark>Original language</mark>English


The aim of this paper is to argue for the development of a spatial theory of taste.

We posit that taste might be better understood as being spatially formed and performed via consumers’ aesthetic experiences at various consumption places. We illustrate the usefulness of a spatial conception of taste for contemporary consumer research.