Toward a theory of transformative business relationships in marketing: conceptual framework and research propositons

Marketing

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

Published

Standard

Toward a theory of transformative business relationships in marketing: conceptual framework and research propositons. / Ryan, A; O'Malley, L; Fahy, J.
AMA Winter Marketing Educators' Conference (San Diego, California) - 2007. N/A: unknown, 2007.

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

Harvard

Ryan, A, O'Malley, L & Fahy, J 2007, Toward a theory of transformative business relationships in marketing: conceptual framework and research propositons. in AMA Winter Marketing Educators' Conference (San Diego, California) - 2007. unknown, N/A.

APA

Ryan, A., O'Malley, L., & Fahy, J. (2007). Toward a theory of transformative business relationships in marketing: conceptual framework and research propositons. In AMA Winter Marketing Educators' Conference (San Diego, California) - 2007 unknown.

Vancouver

Ryan A, O'Malley L, Fahy J. Toward a theory of transformative business relationships in marketing: conceptual framework and research propositons. In AMA Winter Marketing Educators' Conference (San Diego, California) - 2007. N/A: unknown. 2007

Author

Ryan, A ; O'Malley, L ; Fahy, J. / Toward a theory of transformative business relationships in marketing: conceptual framework and research propositons. AMA Winter Marketing Educators' Conference (San Diego, California) - 2007. N/A : unknown, 2007.

Bibtex

@inproceedings{a447ad4f23a74331b0cc6f6245240fdc,

title = "Toward a theory of transformative business relationships in marketing: conceptual framework and research propositons",

author = "A Ryan and L O'Malley and J Fahy",

year = "2007",

language = "English",

booktitle = "AMA Winter Marketing Educators' Conference (San Diego, California) - 2007",

publisher = "unknown",

}

RIS

TY - GEN

T1 - Toward a theory of transformative business relationships in marketing: conceptual framework and research propositons

AU - Ryan, A

AU - O'Malley, L

AU - Fahy, J

PY - 2007

Y1 - 2007

M3 - Conference contribution/Paper

BT - AMA Winter Marketing Educators' Conference (San Diego, California) - 2007

PB - unknown

CY - N/A

ER -

Research