Towards a conceptual framework for analyzing the structures of visual rhetoric in advertising

Marketing

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

Published

Standard

Towards a conceptual framework for analyzing the structures of visual rhetoric in advertising. / Gkiouzepas, L; Hogg, M K.
European Marketing Academy Conference (Athens) - 2006. N/A: unknown, 2006. p. 169.

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

Harvard

Gkiouzepas, L & Hogg, MK 2006, Towards a conceptual framework for analyzing the structures of visual rhetoric in advertising. in European Marketing Academy Conference (Athens) - 2006. unknown, N/A, pp. 169.

APA

Gkiouzepas, L., & Hogg, M. K. (2006). Towards a conceptual framework for analyzing the structures of visual rhetoric in advertising. In European Marketing Academy Conference (Athens) - 2006 (pp. 169). unknown.

Vancouver

Gkiouzepas L, Hogg MK. Towards a conceptual framework for analyzing the structures of visual rhetoric in advertising. In European Marketing Academy Conference (Athens) - 2006. N/A: unknown. 2006. p. 169

Author

Gkiouzepas, L ; Hogg, M K. / Towards a conceptual framework for analyzing the structures of visual rhetoric in advertising. European Marketing Academy Conference (Athens) - 2006. N/A : unknown, 2006. pp. 169

Bibtex

@inproceedings{01a2ba1e144e4e86863ba921785eba3c,

title = "Towards a conceptual framework for analyzing the structures of visual rhetoric in advertising",

author = "L Gkiouzepas and Hogg, {M K}",

year = "2006",

language = "English",

pages = "169",

booktitle = "European Marketing Academy Conference (Athens) - 2006",

publisher = "unknown",

}

RIS

TY - GEN

T1 - Towards a conceptual framework for analyzing the structures of visual rhetoric in advertising

AU - Gkiouzepas, L

AU - Hogg, M K

PY - 2006

Y1 - 2006

M3 - Conference contribution/Paper

SP - 169

BT - European Marketing Academy Conference (Athens) - 2006

PB - unknown

CY - N/A

ER -

Research