Final published version
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Research output: Contribution to Journal/Magazine › Journal article › peer-review
Research output: Contribution to Journal/Magazine › Journal article › peer-review
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TY - JOUR
T1 - Towards a Theory of Interfirm Adaptation in Business Relationships
AU - Mouzas, Stefanos
PY - 2024/7/31
Y1 - 2024/7/31
N2 - This paper aims at developing the theory of interfirm adaptation in business relationships. The paper adds to earlier research by developing a theoretical structure for the analysis of interfirm adaptation. While it is well established in literature that companies adapt their product and service offerings, as well as their processes of production and delivery to account for the evolving needs of customers or suppliers, our understanding of why firms can pursue adaptations in business relationships and how adaptations happen or fail to materialize remains an enduring puzzle. This paper contributes toward a theory of interfirm adaptation in business relationships by presenting a unifying conceptual framework that connects 1) the bases of interfirm adaptation, and 2) the processes of interfirm adaptation. This unifying conceptual framework gives researchers a coherent set of analytical tools to assume, champion, and experiment research on interfirm adaptation in business relationships.
AB - This paper aims at developing the theory of interfirm adaptation in business relationships. The paper adds to earlier research by developing a theoretical structure for the analysis of interfirm adaptation. While it is well established in literature that companies adapt their product and service offerings, as well as their processes of production and delivery to account for the evolving needs of customers or suppliers, our understanding of why firms can pursue adaptations in business relationships and how adaptations happen or fail to materialize remains an enduring puzzle. This paper contributes toward a theory of interfirm adaptation in business relationships by presenting a unifying conceptual framework that connects 1) the bases of interfirm adaptation, and 2) the processes of interfirm adaptation. This unifying conceptual framework gives researchers a coherent set of analytical tools to assume, champion, and experiment research on interfirm adaptation in business relationships.
U2 - 10.1016/j.indmarman.2024.06.008
DO - 10.1016/j.indmarman.2024.06.008
M3 - Journal article
VL - 120
SP - 206
EP - 215
JO - Industrial Marketing Management
JF - Industrial Marketing Management
SN - 0019-8501
ER -