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Trusting the unknown: The impact of Artificial Intelligence on inter-organisational trust

Research output: Contribution to conference - Without ISBN/ISSN Conference paperpeer-review

Publication date29/06/2020
Number of pages10
<mark>Original language</mark>English
EventEurOMA 2020 - Warwick, United Kingdom
Duration: 29/06/202030/06/2020


ConferenceEurOMA 2020
Abbreviated titleEurOMA 2020
Country/TerritoryUnited Kingdom
Internet address


This research explores how Artificial Intelligence (AI) driven digital transformation
influences trust in inter-organisational relationships. The study adopts an embedded case
study design whereby three AI-driven services, differing in their complexity, were studied
within the Chinese e-commerce sector. The wider contribution of the study is towards the
OSCM literature by providing insights into the interplay between inter-organisational
trust and trust in the AI technology, a timely and emerging research area. Specifically, we
contribute to the OSCM literature by exploring theoretically and empirically the
relationships between complexity and trust building process in AI-driven digital
transformation contexts.