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Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review
Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review
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TY - CONF
T1 - Trusting the unknown: The impact of Artificial Intelligence on inter-organisational trust
AU - Pan, Luodi
AU - Chakkol, Mehmet
AU - Selviaridis, Kostas
PY - 2020/6/29
Y1 - 2020/6/29
N2 - This research explores how Artificial Intelligence (AI) driven digital transformationinfluences trust in inter-organisational relationships. The study adopts an embedded casestudy design whereby three AI-driven services, differing in their complexity, were studiedwithin the Chinese e-commerce sector. The wider contribution of the study is towards theOSCM literature by providing insights into the interplay between inter-organisationaltrust and trust in the AI technology, a timely and emerging research area. Specifically, wecontribute to the OSCM literature by exploring theoretically and empirically therelationships between complexity and trust building process in AI-driven digitaltransformation contexts.
AB - This research explores how Artificial Intelligence (AI) driven digital transformationinfluences trust in inter-organisational relationships. The study adopts an embedded casestudy design whereby three AI-driven services, differing in their complexity, were studiedwithin the Chinese e-commerce sector. The wider contribution of the study is towards theOSCM literature by providing insights into the interplay between inter-organisationaltrust and trust in the AI technology, a timely and emerging research area. Specifically, wecontribute to the OSCM literature by exploring theoretically and empirically therelationships between complexity and trust building process in AI-driven digitaltransformation contexts.
KW - Digital transformation
KW - artificial intelligence
KW - technological complexity
KW - trust
M3 - Conference paper
SP - 1
EP - 10
T2 - EurOMA 2020
Y2 - 29 June 2020 through 30 June 2020
ER -