Standard
Harvard
Grewal, D, Motyka, S, Puccinelli, NM, Roggeveen, AL
, Daryanto, A, de Ruyter, K & Wetzels, M 2011, '
Understanding how to achieve competitive advantage through regulatory fit: a meta-analysis',
Marketing Science Institute Research Report, pp. 10-117. <
http://www.msi.org/reports/understanding-how-to-achieve-competitive-advantage-through-regulatory-fit-a/>
APA
Grewal, D., Motyka, S., Puccinelli, N. M., Roggeveen, A. L.
, Daryanto, A., de Ruyter, K., & Wetzels, M. (2011).
Understanding how to achieve competitive advantage through regulatory fit: a meta-analysis.
Marketing Science Institute Research Report, 10-117.
http://www.msi.org/reports/understanding-how-to-achieve-competitive-advantage-through-regulatory-fit-a/Vancouver
Author
Bibtex
@article{d5376c9ee06a4f97abb4f24ab59b5bc6,
title = "Understanding how to achieve competitive advantage through regulatory fit: a meta-analysis",
author = "Dhruv Grewal and Scott Motyka and Puccinelli, {Nancy M.} and Roggeveen, {Anne L.} and Anto Daryanto and {de Ruyter}, Ko and Martin Wetzels",
year = "2011",
language = "English",
pages = "10--117",
journal = "Marketing Science Institute Research Report",
}
RIS
TY - JOUR
T1 - Understanding how to achieve competitive advantage through regulatory fit
T2 - a meta-analysis
AU - Grewal, Dhruv
AU - Motyka, Scott
AU - Puccinelli, Nancy M.
AU - Roggeveen, Anne L.
AU - Daryanto, Anto
AU - de Ruyter, Ko
AU - Wetzels, Martin
PY - 2011
Y1 - 2011
M3 - Journal article
SP - 10
EP - 117
JO - Marketing Science Institute Research Report
JF - Marketing Science Institute Research Report
ER -
