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Understanding public health communication design globally during the Covid-19 pandemic: The Good, the Bad and the Ugly

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

Published
Publication date29/09/2021
Host publicationDesign Culture(s). Cumulus Conference Proceedings Roma 2021
PublisherCumulus
Pages2569-2593
Number of pages25
Volume2
ISBN (Electronic)9789526490045
<mark>Original language</mark>English

Publication series

NameCumulus Conference Proceedings Series
ISSN (Electronic)2490-046X

Abstract

The aim of the study reported in this paper is to develop an understanding of official public health communication design on Covid-19 globally. As a new disease, the rapid rise in the sheer volume of new scientific information about Covid-19 surpasses human processing capabilities, impacting the public and policy makers, creating an ‘infodemic crisis’. Following a two-stage message/language framing and visual design analysis of crowdsourced official
Covid-19 Public Health material we present findings from 46 countries, across five continents, and more in-depth analysis of 32 material from 17 countries. This is the first of its kind paper offering an analysis of the global situation on Covid-19 public health communication design;
and six draft recommendations on how to effectively plan communication and frame messages that are compelling and actionable to the local audiences considering their social, cultural and economic circumstances.